Whether you are writing an advertisement for Google AdWords or a web page for your company’s flagship service, excellent advertising copy is crucial for success. Good ad copy is the difference between someone clicking on your ad or passing you by, the difference between a stellar website conversion rate and a dismal bounce rate, the

Are you feeling overwhelmed by advertising? Tired of dealing with sales calls from media reps, while struggling to find time to create and manage a plan? If so, you might be thinking of hiring an advertising agency, and are looking for information about what their services cost. The answer is: It depends. We will share

Calculating a marketing and advertising budget is never easy. It goes without saying that you need to spend a certain percentage of your annual gross revenues on marketing. After all, it’s the only way to bring new customers to your business, drive growth, and boost profits. Still, there are big questions here. The first is

Businesses come in many different types and sizes, but they all have at least one thing in common: they all need marketing and advertising. Even the ones that get by on word-of-mouth eventually realize that waiting for referrals is a very slow way to grow a business. Word of mouth is great, no doubt about

How much is that 30 second spot in the window? Ask a sales rep and you might not get an accurate answer. TV advertising, like all media, is negotiable, although novice media buyers wouldn’t necessarily know this. They often either take the prices they are given at face value or a cheap rotator schedule, figuring

You advertise your brand in hopes of attracting new customers and growing revenue, but is it doing more harm than good? Marketers and business owners mistakenly believe that any advertising is a good thing. This is not the case. Some misguided approaches will send customers running for the hills, rather than to your door. Even

A picture is worth a thousand words. It’s an old cliché, but there’s truth to it. Visual media has become an increasingly important part of marketing, even for businesses whose products aren’t particularly picturesque (think Starbucks and Redbull). Pinterest and Instagram are two of the hottest social media platforms used by brands and consumers today,

There are two types of business owners in this world: those who love to negotiate and those who don’t. We’ve worked with both over the years, and find that even excellent negotiators often make big mistakes with their advertising. You might enjoy rolling up your sleeves and arm wrestling sales reps over pricing, but there’s

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