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Category archive of Social media marketing

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How to Get Started With YouTube Advertising

Thinking about using YouTube advertising to increase sales and build your brand? It’s not a shabby idea. In February 2016, Google CEO Sundar Pichai claimed YouTube visitors watch hundreds of millions of hours of video every day. The platform also has more than one billion active users each month. So how can your brand start

Why Businesses Fail At Social Media Marketing

By now businesses big and small are trying their hand at social media marketing, and most of them are struggling to create any engagement, let alone uncover ROI (we’ll save that for another post). Effective social media marketing requires a mindset that embraces planning, consistency and experimentation, and many companies get stuck at the starting

Should My Business Use Pinterest or Instagram?

A picture is worth a thousand words. It’s an old cliché, but there’s truth to it. Visual media has become an increasingly important part of marketing, even for businesses whose products aren’t particularly picturesque (think Starbucks and Redbull). Pinterest and Instagram are two of the hottest social media platforms used by brands and consumers today,

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