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How We Helped CVPH Solve a Nursing Shortage With Facebook

How do you hire a good nurse in 2017? Ask anyone who works in healthcare recruiting and they will reach for an aspirin. According to a 2014 study from the American Nurses Association, the nursing profession is estimated to grow to 3.44 million jobs by 2022—up from 2.86 million in 2012. However, the industry will

YouTube video clipboard
How to Get Started With YouTube Advertising

Thinking about using YouTube advertising to increase sales and build your brand? It’s not a shabby idea. In February 2016, Google CEO Sundar Pichai claimed YouTube visitors watch hundreds of millions of hours of video every day. The platform also has more than one billion active users each month. So how can your brand start

dollar bill for advertising budget
How to Set a Better Advertising Budget For 2017

It’s clean slate time, people. Budgeting for advertising is an important part of the planning process, and if you’re hoping to get more for your investment this year, it pays to keep a few best practices in mind. First, you should take a hard look at recent history. Okay, 2016. Show Me The Money. The

Finding Customers Using Facebook Groups

unique advantages of facebook groups Pages and groups are both effective for connecting with customers, but in different ways. While pages and groups are both important aspects of Facebook marketing, they accomplish very different things. A business page is a public-facing profile, similar to the personal one you use when connecting with friends and family.

Why Businesses Fail At Social Media Marketing

By now businesses big and small are trying their hand at social media marketing, and most of them are struggling to create any engagement, let alone uncover ROI (we’ll save that for another post). Effective social media marketing requires a mindset that embraces planning, consistency and experimentation, and many companies get stuck at the starting

TV advertising
The Pros And Cons Of Television Advertising

Are you thinking about advertising on television, wondering if it makes sense for your business? It’s a fair question. After all, TV ad campaigns can be expensive. Depending on your market size, a 30 second spot can range from hundreds, to thousands and even millions of dollars (think Super Bowl). But small-to-medium sized businesses have

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