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How to Negotiate TV Advertising Rates
How much is that 30 second spot in the window? Ask a sales rep and you might not get an accurate answer. TV advertising, like all media, is negotiable, although novice media buyers wouldn’t necessarily know this. They often either take the prices they are given at face value or a cheap rotator schedule, figuring
Is Your Advertising Hurting Your Brand?
You advertise your brand in hopes of attracting new customers and growing revenue, but is it doing more harm than good? Marketers and business owners mistakenly believe that any advertising is a good thing. This is not the case. Some misguided approaches will send customers running for the hills, rather than to your door. Even
Should My Business Use Pinterest or Instagram?
A picture is worth a thousand words. It’s an old cliché, but there’s truth to it. Visual media has become an increasingly important part of marketing, even for businesses whose products aren’t particularly picturesque (think Starbucks and Redbull). Pinterest and Instagram are two of the hottest social media platforms used by brands and consumers today,
Benefits of Hiring a Professional Media Buyer
There are two types of business owners in this world: those who love to negotiate and those who don’t. We’ve worked with both over the years, and find that even excellent negotiators often make big mistakes with their advertising. You might enjoy rolling up your sleeves and arm wrestling sales reps over pricing, but there’s
Bazinga! Digital Marketing!
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