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Category archive of branding

Signs Your Business Logo Needs Updating

Your logo is the face of your business, and sometimes that face needs freshening up. Or all-out plastic surgery. That’s okay. Every brand needs a little freshening up sometimes, but too many small-to-medium sized businesses put this task off too long, and eventually it starts to hurt their image. Here are some signs your logo

Is Your Advertising Hurting Your Brand?

You advertise your brand in hopes of attracting new customers and growing revenue, but is it doing more harm than good? Marketers and business owners mistakenly believe that any advertising is a good thing. This is not the case. Some misguided approaches will send customers running for the hills, rather than to your door. Even

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