Category archive of TV advertising
The Pros And Cons Of Television Advertising
Are you thinking about advertising on television, wondering if it makes sense for your business? It’s a fair question. After all, TV ad campaigns can be expensive. Depending on your market size, a 30 second spot can range from hundreds, to thousands and even millions of dollars (think Super Bowl). But small-to-medium sized businesses have
How to Negotiate TV Advertising Rates
How much is that 30 second spot in the window? Ask a sales rep and you might not get an accurate answer. TV advertising, like all media, is negotiable, although novice media buyers wouldn’t necessarily know this. They often either take the prices they are given at face value or a cheap rotator schedule, figuring