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Category archive of Advertising Rates

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How to Set a Better Advertising Budget For 2017

It’s clean slate time, people. Budgeting for advertising is an important part of the planning process, and if you’re hoping to get more for your investment this year, it pays to keep a few best practices in mind. First, you should take a hard look at recent history. Okay, 2016. Show Me The Money. The

What to Do When The Media Increases Your Advertising Rates

If you’ve been in the advertising game for a while, you’ve probably gotten this phone call or email before, the one where your media sales rep sheepishly asks you to start paying more for advertising in the program or space you’ve been in for years. More often than not, your rep will cite some startling

How to Stop an Advertising Rate Increase

In our last installment we shared a few thoughts about what to do when your media partner announces an advertising rate increase. In the initial meeting with your sales rep, you should listen to what they are proposing and find out what’s driving the price hike. After that, it’s best to evaluate your leverage, based

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