Category archive of Advertising
How to Stop an Advertising Rate Increase
In our last installment we shared a few thoughts about what to do when your media partner announces an advertising rate increase. In the initial meeting with your sales rep, you should listen to what they are proposing and find out what’s driving the price hike. After that, it’s best to evaluate your leverage, based
5 Media Buying Mistakes Businesses Make
I’ve heard many people refer to advertising as a “necessary evil” over the years, and while it always brings a smile to my face (after all, who wouldn’t want to be a necessary evil consultant?), I usually hear an underlying current of frustration in that statement. When you manage advertising on your own, it’s easy
Signs Your Advertising Agency Is Wasting Your Money
There may have been a time in the not-so-distant past when your business and advertising agency were in perfect sync. The campaigns fired on all six cylinders and customers came running through your door every time. And then one day you realize things aren’t what they used to be. Your budget has increased, but the
Remarketing And Retargeting: Different Strategies
If you’ve ever surfed the web and noticed a retail site you visited a few days ago popping up everywhere – you’ve already seen retargeting in action. People love to call this form of advertising “creepy” or “Big-Brother-ish,” but, generally speaking, people are used to being chased by advertisers online. They also respond to it,
Marketing Strategies for Restaurants
Food service is one of the toughest industries to compete in. Increasing costs, employee turnover and stiff competition keep constant pressure on restaurants, and many of them don’t make it far. Despite the challenges, we’ve helped some restaurants break out of the pack and flourish over the years. Here are just a few things we’ve
Easy Ways to Improve Your Radio Advertising
Radio advertising is still a great business driver, especially in small markets where listenership has an intimate relationship with local station personalities. A 2014 Nielsen report claims that more than 90 percent of American consumers are still listening, which is good news for businesses like yours. Radio advertising is efficient, powerful and fun when it’s done