Thinking about using YouTube advertising to increase sales and build your brand? It’s not a shabby idea. In February 2016, Google CEO Sundar Pichai claimed YouTube visitors watch hundreds of millions of hours of video every day. The platform also has more than one billion active users each month. So how can your brand start

It’s clean slate time, people. Budgeting for advertising is an important part of the planning process, and if you’re hoping to get more for your investment this year, it pays to keep a few best practices in mind. First, you should take a hard look at recent history. Okay, 2016. Show Me The Money. The

unique advantages of facebook groups Pages and groups are both effective for connecting with customers, but in different ways. While pages and groups are both important aspects of Facebook marketing, they accomplish very different things. A business page is a public-facing profile, similar to the personal one you use when connecting with friends and family.

By now businesses big and small are trying their hand at social media marketing, and most of them are struggling to create any engagement, let alone uncover ROI (we’ll save that for another post). Effective social media marketing requires a mindset that embraces planning, consistency and experimentation, and many companies get stuck at the starting

Are you thinking about advertising on television, wondering if it makes sense for your business? It’s a fair question. After all, TV ad campaigns can be expensive. Depending on your market size, a 30 second spot can range from hundreds, to thousands and even millions of dollars (think Super Bowl). But small-to-medium sized businesses have

Long gone is The Golden Age of Radio, a time when the whole family gathered around to listen to Little Orphan Annie or Orson Welles. Even though times and media habits have changed a lot, radio is still a valuable resource, one that just might get you a leg up on your competitor with your

North country businesses are realizing that advertising is changing – fast. Many of us remember the days when it was much easier to manage your ads in-house. The ads were not cheap, granted, but they worked. As long as your ad was coherent you never had to worry about whether customers would walk through your

When some business owners think of advertising agencies, they imagine creative pitches in plush boardrooms, involving top-tier clients with enormous budgets. Blame it on watching too many episodes of Mad Men. The reality is most agencies work with small-to-medium sized businesses, helping them bring a higher level of strategy and focus to their marketing. Almost

Yes, you read that title right. This article is about how advertising agencies can actually save your business money. Now, that doesn’t mean that you won’t face expenses, as well – you can count on paying for creative development, design, and other hands-on tasks – but many executives are surprised to learn that an advertising

If you’ve been in the advertising game for a while, you’ve probably gotten this phone call or email before, the one where your media sales rep sheepishly asks you to start paying more for advertising in the program or space you’ve been in for years. More often than not, your rep will cite some startling